Thuy is innovative, passionate researcher, who always want to apply new things to research in order to understand consumer behavior, its segment, psychological perception to advise clients to address business challenges.
A Bachelor Business Administration (BBA) from Foreign Trade University of Vietnam in HCMC.
A certified professional from Market Research Society (MRS) UK.
She has nearly 10 years of market research experience in Vietnam. Thuy has worked extensively across the categories in Automotive, Pharmaceuticals, Beverages, Banking and Financial Services, FMCG, Technology. She has also experience in applying research into business operation; building sales strategy and new services development in client side.
Thuy has experience in qualitative and quantitative research. She is able to discover hidden insights through various techniques and can narrate a brand story.
In her role at GPC, she would be primarily looking towards business expansion, project management and support client to gain insight from research.